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According to a story from Entrepreneur. Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites. To his disappointment, none of the media sites got back in touch with him. He then realized that if he sent the same press releases to select foreign markets — Russia, Spain, Germany, Italy, and France — he could get reviews and write-ups on his app.
The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store. As a result, his app got noticed in the US, which led to Apple featuring his app.
After that, the US media quickly took notice. You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market. If you think users there might love your app, tell them about it! What other terms do you think users are searching for when looking for the need that your app fulfills?
Take the time to perform keyword research to see which words tend to get the most traffic. You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence.
Analytics are very important to determining what your users want the most out of your app, and how you can deliver that. Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID. When you send that ID to Universal Analytics, you can get an accurate user count, analyze the signed-in user experience, and get access to a huge amount of other helpful data.
There are a lot of other resources out there for analytics for your app. Here are a few:. Any of these are great options to know how your app is used and what you can do to improve the user experience. What works best for general consumers might not work as well for your audience — so use these tips while keeping their best interests at heart. So, always stay on top of on industry trends and update whatever elements of your app are necessary to deliver exactly what your users need.
Which of these methods for boosting mobile app downloads are you most excited to try? Share below in the comments section! Sign in. How App Store Optimization Works The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work.
There are quite a few factors that affect your ASO: Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads.
App publishers should aim for a steady amount of downloads to rank highly. Keyword relevance: Apps with popular keywords in their title and description may see more downloads. Revenue: Apps with a good record of revenue generation will get more visibility from the app store. Country: Regional success can influence your ranking in that region.
Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking.
App starts: The number of times users actually open your app also has a significant impact on ranking. Retention: The number of people who uninstall your app vs. To ensure retention, cater heavily toward your target audience in the app description.
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